Molson Canadian Mega Keg was the biggest summer party of 2009. Time and location was kept secret to build up excitement through spring and early summer. The Mega Keg site counted down the days until contest winners were announced--the only way to attend Mega Keg. The Mega Keg site is designed to mirror the actual experience i.e larger than life. Users can spend hours scrolling around the keg, finding hidden secrets and playing games.